EHEPA SEMINAR 28

The Integrated Ideation Model- ThinkPlaces Approach to Creating A Data Use Culture

Ethiopian Health Education and Promotion Professionals Association (EHEPA)

Nebiyu Yetsedaw (Social development and Systems-thinking professional at ThinkPlace)

Friday Jan 24, 2025 ⋅ 11am – 12pm (East Africa Time)

Virtual

https://meet.google.com/pkc-vzkc-kby?hs=224

ThinkPlace developed the Integrated Ideation Model for Data-use Culture (IIMDC), a conceptual framework informed by the PRISM Framework. To consider behavior change deeply, the Integrated Ideation Model considers COM-B and 6Ideation theories for behavior change. In this presentation, we will look at how they integrate together to address the different behavioral drivers and bring the intended behavioral shift.