EHEPA Seminar 33

Title

Behavioral Sciences Hijacked: How it's abused and misused in the commercial determinants of health.

Organizer

Ethiopian Health Education and Promotion Professionals Association (EHEPA)

Brief biography of the presenter

Eshetu Girma (PhD) Research Scientist, African Population and Health Research Center (APHRC)

Date & Time

Tuesday, September 30 · 11:00am – 12:00pm

Modality

Virtual

Meeting link

https://meet.google.com/iuc-twgn-pvo

Description of the Presentation

The burden of noncommunicable diseases (NCDs) and mental health conditions is rising rapidly in low- and middle-income countries such as Ethiopia, largely driven by the influence of commercial determinants of health. This seminar will explore what commercial determinants of health are and their consequences for NCDs and mental health. We will examine how behavioral and structural strategies—including colonial legacies—are misused and abused to promote unhealthy products and services. Finally, the session will discuss ways to counter these industry tactics through behavioral science perspectives and approaches.